Flex Media was commissioned to secure editorial coverage for a webinar series to raise the profile of the university’s School of Computing and Communications Cyber Resilience programme.
We were able to not only gain the institute coverage in their target media sector – educational media – through a series of in-depth interviews with key stakeholders, but we also worked to establish a profile for the institute in the wider media.
Flex had to hit the ground running, and within a few days, we had successfully secured a live prime time interview on BBC World News, a second interview with the University’s head of Cyber studies for national television news, both BBC and Sky and a lead story on one of Britain’s leading news websites.
